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While 2023 Holiday season is approaching at a rapid pace, it is seemingly possible that you are silently on the track of counting the arrival of Black Friday and Cyber Week. For, over the years it’s been observed that the major shopping kickoffs occur with the onset of Thanksgiving Day and the subsequent spells after it. This year too, no alterations are supposed to be up-pricked to these statistics. Therefore, November is slowly dressing up to buzz for Black Friday and Cyber Week with early-seasoned preparations from October.
The ‘official’ date for 2023 Black Friday is yet to be declared but you can be early affirmed that it would be the immediate day after Thanksgiving and so the schedule would be for subsequent Cyber Week. However, as mostly all retailers participate in the event, having a transparent idea regarding sale hours from each consecutive store could be a bit challenging. In that case, you can visit your list of favourite retailers every one or two days, otherwise subscribe to a credible newsletter like us.
With this, you should also be prudent about the early Black Friday hours from relevant stores. This part is quite lucid as only the ‘BIG’ retailers drop such an event. For example, Amazon, Walmart, Best Buy, Macy’s, Lowe’s, and so on.
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With an increased percentage of shopping, Black Friday is addressed as the most shopping-upfront and market-productive season every year. Spreading over three consecutive sections namely early Black Friday or pre-Thanksgiving ceremony, Black Friday, and the immediate Cyber Week, Adobe Analytics indicates a 12% augment in sales each year without a break or anomaly. Diving deeper into the market portfolio, it has also been observed that roughly 60 to 65% of the sales come from smartphones on Thanksgiving day and the rest 55% to 60% during Cyber week again from Smartphones.
In pertinent to sale inclination, Statista unwraps the best report indicating Electronics to receive heights weightage, followed by fashion, toys, and more. The following graph may brim your insights with more brightness.
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